Ever notice that ubiquitous “I’m feeling lucky” button on the Google homepage that you've probably never used. What if I told you that this small little piece of grey rectangle, costs Google over 110 million dollars a year!
That’s right! What this button effectively does, is that it takes the user directly to the top search result for that query thereby bypassing all the other top 9 results and also the ads that get displayed alongside them. Brin was recently quoted as saying that almost 1% of all Google searches go through the “I’m feeling lucky” button and that costs the company around $110 million in annual revenue.
So why doesn't Google take it off? Well, it just did but in such a sneaky way that you probably didn't even notice. It’s still there on the homepage but thanks to Google Instant, you don’t get to use it anymore!
Try it and see for yourself!!
That’s right! What this button effectively does, is that it takes the user directly to the top search result for that query thereby bypassing all the other top 9 results and also the ads that get displayed alongside them. Brin was recently quoted as saying that almost 1% of all Google searches go through the “I’m feeling lucky” button and that costs the company around $110 million in annual revenue.
So why doesn't Google take it off? Well, it just did but in such a sneaky way that you probably didn't even notice. It’s still there on the homepage but thanks to Google Instant, you don’t get to use it anymore!
Try it and see for yourself!!
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